Motion Identity (Curio)
Curio launched shortly before I came onboard at Munchkin. The digital design, created with Work & Co, included a GIF or two for the website but otherwise didn’t include much motion. As the sole motion designer in-house, I developed the motion identity for the newly-launched home goods brand, emphasizing sleek, leisurely movement.
Logo End Plates
I brought the logo to life for animated end plates, creating a robust template that allows editors to select between two approved animations and easily swap between a variety of color palettes.
Paid Social
For these, I was tasking with taking our still photography and turning them into videos showcasing the hidden spray bottle feature of the product.
This series of ads I edited had the best ratio of return on advertising spend (ROAS) of our paid social campaigns.
Misc. Assets
I have also animated a variety of assets for organic social posts and marketing emails.
I created these typography animations for Curio’s brand launch campaign. Layouts designed by a colleague. Inspired by the dappled light seen throughout the product photography, I layered a variety of effects to create an organic wipe-on reveal.
